Privacy Policy
Effective Date: 09/24/2026
Grounds for data collection
Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter " Personal Information ") [add explanation regarding the legal grounds for processing personal information, such as:]
is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests and for compliance with legal and financial regulatory obligations to which we are subject.
When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy.
We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions.
Cookies
We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services.
A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services.
The Site uses the following types of cookies:
a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed;
b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in;
c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.
Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.
We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy .
Underdog Automotive LLC ("Underdog Automotive," "we," "us," or "our") respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website at underdogautomotive.net, request a quote, book an appointment, or otherwise use our automotive services.
Information We Collect
We may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Phone number, including mobile number
- Mailing or service address
- Vehicle information, such as year, make, model, VIN, mileage, and license plate
- Service history and details about the repairs or maintenance you request
- Business or fleet information
- Payment-related information (processed by third-party providers)
- Any information submitted through our booking, quote request, or contact forms
We may also automatically collect non-personal information, such as:
- IP address
- Browser type
- Device information
- Pages visited and time spent on the website
- Referring URLs
How We Use Your Information
We may use the information we collect to:
- Respond to inquiries and provide quotes and estimates
- Schedule appointments and perform vehicle service and repairs
- Send invoices and process payments
- Communicate with you about your vehicle, appointments, and service updates
- Send service updates or promotional offers by email, from which you may unsubscribe at any time
- Improve website performance and user experience
- Maintain security and prevent fraud
- Comply with legal obligations
We do not sell your personal information.
Text Messaging (SMS)
If you give us your mobile number and agree to receive texts, Underdog Automotive will use it to send messages about your appointments, estimates, invoices, vehicle updates, and customer service. We do not sell, rent, or share your mobile number or text messaging consent with third parties or affiliates for marketing or promotional purposes. Mobile opt-in information is shared only with the service providers that deliver our messages. Reply STOP at any time to opt out, or HELP for help.
Payments and Transactions
Payments are processed securely through third-party payment processors. We do not store or have direct access to your full payment card information.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website functionality
- Analyze traffic and usage
- Support marketing and advertising efforts
You may disable cookies through your browser settings, but some website features may not function properly.
Third-Party Services
We may use third-party tools and platforms, such as:
- Analytics providers
- Payment processors
- Email and text message delivery services
- Scheduling, booking, and shop management platforms
These providers receive only the information necessary to perform their services and are required to protect your data. Mobile numbers and text messaging consent are handled as described in the Text Messaging (SMS) section above.
Data Retention
We retain personal information and vehicle service records only as long as necessary to provide our services, fulfill business purposes, comply with legal obligations, or resolve disputes.
Data Security
We implement reasonable security measures to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have the right to:
- Request access to your personal data
- Request correction or deletion of your personal data
- Opt out of certain uses of your data, including marketing emails and text messages
To make a request, contact us using the information below.
California Residents (CCPA)
California residents may request information about the personal information we collect and request its deletion, as permitted by law.
Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.
Third-Party Links
Our website may contain links to external websites, including our social media pages and online merchandise store. We are not responsible for their content or privacy practices.
Changes to This Privacy Policy
We may update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.
Contact Information
For questions about this Privacy Policy, please contact:
Underdog Automotive LLC
Email: underdog@underdogautomotive.net
Phone: (469) 905-2102
Service Area: McKinney, Celina, Melissa, and Anna, TX, and throughout Northern Dallas and the DFW area
